University of Salford

The University of Salford act as the coordinating partner within the FIRM initiative. With the University occupying premises within MediaCityUK itself, this bases FIRM at the heart of an innovative and stimulating environment.

Top academics at the University are undertaking research into practices of engagement through virtual means and the opportunities that this can present for cross-collaboration between a range of stakeholders, including community groups and public sector agencies, leading the investigation into ‘Virtual Futures’ during FIRM’s first year, and the Virtual Community Engagement project and its related spin-offs.